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Marketing tools
Alessandro M. Puricelli

Landing page: why it is still an important tool today

Listen to the audio version of the article: Landing pages are an essential part of any business. They are the first page someone sees and it is the place that needs to be interesting, relevant and engaging. A landing page is a web page that appears in response to a click

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Strategy
Alessandro M. Puricelli

Marketing for small businesses: what you need to know

Listen to the audio version of the article: Introduction It is possible to do Small Business Marketing and be successful online, but the key is to focus on your niche and only build your products after testing the market. "Marketing should always precede product development" To succeed in

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Content Marketing
Corrado Manenti

Effective content marketing through storytelling

Listen to the audio version of the article: What is content marketing? Content marketing is the branch of marketing that includes all the techniques for creating and sharing content - whether textual, visual or combined - that is relevant to a brand, so as to create interest (engagement) such that

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marketing strategy
Business Development
Corrado Manenti

Online Marketing Strategy: where to start?

Listen to the audio version of the article: How do you build an online marketing strategy? Where should you start? In this article I talk about the basic premises behind marketing and its implementation in the company in both its digital and traditional parts. When we approach

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Business Development
Corrado Manenti

Business Challenges to Win in 2021

Every period of economic contraction of consumption, or 'crisis', hides, among many difficulties, much food for thought. Now, as never before, the opportunities of digitalisation and the Internet have become common knowledge and a priority even for those entrepreneurs or professionals who were reluctant to accept them in their daily lives.

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Local activities
Alessandro M. Puricelli

The 5 basic rules for a local 2.0 business website

The website is the preferred starting platform for all marketing 2.0 initiatives for a local business. Managing online communication for a local business is a rather serious and complex issue that is often underestimated by creative advertising agencies...

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