Marketing is not a magic wand
which allows you to find new customers right away and boost sales of your products
but it is the set of tools that allows you to amplify your activities and get more and more exposure.
If you have had a business in the market for several years you would have realised a very simple but lapidary truth:
Whereas once it was enough "pulling up the shutter" to see customers arrive and place orders,
now you have to be better and more attractive to motivate them in the buying process.
The 'usual' customers are no longer enough for us, so we are forced to look for new ones, and how can we do that?
If it is so difficult to keep old customers, how can I find new ones?
For this reason, it is increasingly important to first know how to communicate
to differentiate your brand clearly and objectively from the competition.
And then Selecting which products or services are most effective
to be proposed to customers who do not yet know you.
Create an automated system (funnel) that allows us to track who comes into contact with us.
and accompany them on a path of information and offers that will lead them to become our customers over time.