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Every period of economic contraction of consumption, or 'crisis', hides, among many difficulties, much food for thought. Now, as never before, the opportunities of digitalisation and the Internet have become common knowledge and a priority even for those entrepreneurs or professionals who were reluctant to accept them in their daily lives.
The website is the preferred starting platform for all marketing 2.0 initiatives for a local business. Managing online communication for a local business is a rather serious and complex issue that is often underestimated by creative advertising agencies...
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