Landing page: why it is still an important tool today

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Landing pages are an essential part of any business. They are the first page someone sees and it is the place that must be interesting, relevant and engaging.

A landing page is a web page that appears in response to clicking on a search engine result or ad. It is designed to encourage users to take the next step in a process.

A landing page should have a clear objective and offer something to the visitor. This could be an ebook, a webinar registration form, a newsletter subscription form, etc.

The home page of a website is technically a landing page, but it is not in the least bit effective for our intended purpose of selling.

Continue reading this article to discover how to master this powerful marketing tool and gain control over your website traffic.

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Why should you create one or more Landing Pages for your Website or Blog?

Also called landing pages, landing pages are the first point of contact a visitor has with your business.

But what is it really about?
A landing page is a page on your site focused exclusively on getting the user to take an action.

The visitor to a landing page can simply do two things:

A. Performing the action asked of them

B. Abandoning the page

The main advantage of a landing page like this is that it can be customised to address the visitor's wishes or needs, making it more likely that they will convert into a customer or otherwise want to learn more about your method, product or service.

What are the main elements that make up an effective Landing Page?

There are many elements that can make up an effective landing page, let's see them below.

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Call to Action

To build a winning landing page it is necessary to start from the end, that is, from the action that this page must produce.

A call to action is a vital part of any landing page, as it tells the visitor what we want them to do.

A call to action should provide clear instructions that are easy for the visitor to follow. For example, having a generic button that says "More information" will not get people to click because there is no indication of what they will find if they click the button.

An effective call to action must be clear and direct.

Here are some effective examples of CTAs or Call to Action:
"download report", "get discount", "buy now" or even "get special offer now".

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The Headline

a title is what captures the reader's attention. It is what makes people want to continue reading. Ideally, a headline should be surprising, creative and persuasive.

A successful title may have one or more of the following characteristics:

-This is interesting
-Creative
-Persuasive
-Surprising
-Attractor

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The image

The image on a landing page is one of the most important design elements. It conveys personality, gives context to the company and should be eye-catching.

The image on the landing page should represent the call to action.

Landing pages generally use images as a means of representing the product or service on offer. The image should be enticing enough to compel visitors to take a second look and potentially convert into a customer. However, not all images are equal and some actually distract people from converting.

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Bullet points

You can use bullet points to structure or summarise the most important points of your offer. You have to summarise the advantages you are trying to sell in a few sentences that are easy to digest and follow.

Bullet means bullet. The purpose of a bullet point is to succinctly communicate an idea with the aim of prompting the reader to act.

The bullet point list should not just be a bland regurgitation of your product's technical specifications, but should instead be used to entice potential customers to buy from you. It's important that what you offer sounds desirable and exciting while reading.

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The Optin Form

The optin form is a functionality that allows a user to make a call to action by filling in a contact form.

You can request an email address, name, telephone number, etc.

Our advice is not to ask a potential customer for too much information in the first instance, the email address alone may be enough, but when we ask him to take further action he will have to fill in the other data.

The optin form is always linked to an email marketing or marketing automation system which will ensure that it delivers what our visitor has requested to receive.

Some useful tips to improve the user experience of your landing page

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A successful landing page requires careful planning. There are a few ways to make a landing page more effective. A great user experience is only expressed when a landing page loads quickly. The faster, the better. Visitors can become impatient and leave without clicking if the landing page loads slowly. This is true even if the visitor is on a computer. A recent survey shows that almost 9 out of 10 people abandon websites that take more than 3 seconds to load. What should be on the landing page? There are many considerations. The call-to-action should be easy to understand. It should be clearly stated. CTAs should be repeated several times on the page, because they are written in capital letters and bold colours. The worst mistake one can make is not to make the call-to-action stand out from the text.

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Why Use Our Customer Capture Wireframe Template?

The customer acquisition wireframe template is an interactive tool that allows you to gain more information, generate ideas and improve your copywriting skills.

The main purpose of the Customer Acquisition Wireframe model is to help you create a solid foundation for your copy. The Wireframe model helps you find better content and ideas that have already been tested and will work in your niche. This wireframe can be used by everyone from SEOs to content writers for blogs and websites, entrepreneurs and professionals.

The Customer Capture Wireframe model is a very simple diagram illustrating the process of acquiring customers and turning them into leads.

The Customer Capture Wireframe model is a step-by-step diagram illustrating the process of acquiring customers and turning them into leads. The model starts with the customer need, then goes through how to identify key information about the customer before qualifying them as a lead.

The first step in our customer acquisition wireframe model is to identify the customer's needs and wishes. We can do this by asking questions about the customer, observing their past purchasing behaviour and studying their interests.

The second step in our customer acquisition wireframe model is to analyse these data points to find a potential solution. This is where we would put together what we have learned about the customer's needs and wants to create a product or service that meets these needs.

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Types of Traffic Sources For Your Marketing; Free or Paid

Paid traffic sources are generally more expensive than free traffic sources, but can be more efficient and lead to a higher ROI.

Paid marketing campaigns have the potential for a higher return on investment, but have an initial cost. Free marketing campaigns are less expensive and often lead to better conversion rates.

Paid traffic sources are generally more expensive than free traffic sources, but can be more efficient and lead to a higher ROI.

Free marketing campaigns are less expensive and often lead to better conversion rates.

The best strategy for any company is to decide what its advertising budget is and then find the most effective paid or free source of the size of that budget.

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Now it's your turn, are you ready to build a landing page?

It is time to create your first landing page.

The problem now is "how to do it technically"?

My goal here is not only to create problems for you, but also to help you solve them, so I'm preparing a course for you to help you build an effective landing page for your website, comment below and as soon as it's ready you'll receive a notification.

If you don't have the time or inclination to learn how to build a landing page and want to go directly to the next level, click on the button below:

We help entrepreneurs and companies to exploit digital opportunities with strategic marketing.

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